Joel And Stewart Paycor Gig

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Post on Jan 24, 2025

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The Joel and Stewart Paycor Gig: My Wild Ride with Influencer Marketing

Okay, so you've heard of Joel and Stewart, right? Those guys with the Paycor ads? Man, I thought I knew everything about influencer marketing before I took on their gig. I was so wrong. This whole thing was a rollercoaster, seriously. Let me tell you about it.

The Initial Buzz: High Hopes and Expensive Coffee

It all started with an email – a dream email. Paycor, a big name in HR software, wanted me to create some content around their platform. I almost choked on my lukewarm coffee. I'd been hustling for years, building my social media presence, focusing on SEO (Search Engine Optimization) – keywords, backlinks, the whole shebang – and finally, it felt like it was paying off. I envisioned yacht parties and private jets (Okay, maybe not jets, but definitely a nice upgrade to my instant coffee).

My plan was simple: I’d use my existing content to build on their brand, focusing on relevant keywords like “HR software,” “payroll management,” and "employee onboarding." I thought, "this is going to be a breeze!" I was dead wrong.

The Reality Check: More Than Meets the Eye

Turns out, working with influencers like Joel and Stewart isn't just about throwing up some posts and raking in the cash. It's about strategy, coordination, and a whole lot of patience. Communicating with their team was, uh, interesting. Lots of emails, back-and-forths, and let's just say, some miscommunication along the way. One time, I almost missed a deadline because of a simple misunderstanding about file formats! I learned the hard way: clear, detailed communication is key. Seriously, over-communicate.

Lessons Learned: Practical Advice from a Veteran

From this experience, I gained some serious insight into influencer marketing that I want to share.

• Define Your KPIs (Key Performance Indicators) Early: Before even talking to potential influencers, decide what you want to achieve. More website traffic? Brand awareness? Leads? Knowing this upfront guides your strategy and makes measuring success much easier.
• Vet Your Influencers Carefully: Don't just go with the biggest names. Find influencers whose audience aligns with your target demographic. Joel and Stewart's audience, while large, wasn’t perfectly aligned with Paycor's ideal customer. We had to adjust our strategy accordingly.
• Content is King (and Queen!): High-quality, engaging content is essential. Don't just spam your followers with promotional material. Create valuable, informative content that organically integrates your brand message. Think helpful blog posts, engaging videos, or interactive social media campaigns.
• Track, Analyze, and Iterate: Use analytics tools to monitor campaign performance. See what's working, what's not, and adjust your strategy accordingly. This is where SEO really shines. I used Google Analytics to track website traffic and keywords to see what was bringing in the most engagement.

The Aftermath: Success (and a Few Grey Hairs)

Despite the initial hiccups, the Joel and Stewart Paycor gig was ultimately a success. We saw a significant increase in website traffic and brand mentions. It wasn't easy, though. There were definitely some late nights and moments where I wanted to throw my laptop out the window. But hey, that's the life of an entrepreneur, right? The experience taught me to be more resilient, better prepared, and definitely more organized. I even upgraded my coffee. Small victories.

If you're thinking about diving into influencer marketing, my advice is to go for it, but be prepared for the ride! It's challenging, but the potential rewards are huge. Just remember to do your homework, manage expectations, and communicate, communicate, communicate! Oh, and maybe invest in some really good coffee. You'll need it.