Tate McRae Stars In Rhode Lip Campaign

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Post on Jan 25, 2025

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Tate McRae Stars in rhode Lip Campaign: A Gen Z Icon's Perfect Match?

Okay, so you guys know I'm obsessed with all things beauty, right? Especially lipstick. I mean, a good lip color can completely change your vibe. So when I saw that Tate McRae was the face of the new rhode lip campaign, I nearly screamed. Seriously. Like, full-on shriek. I'm a HUGE fan of hers – her music is amazing, and she just seems so down-to-earth. This collaboration felt… right.

My Initial Reaction (and a Total Fail)

My first reaction? I immediately went to Sephora. Like, immediately. I had to get my hands on those lipsticks. I'd been following the campaign on Instagram; the colors looked amazing. Problem is, I completely forgot to check the shade range online beforehand. Total rookie mistake! I ended up grabbing a shade way too dark for my skin tone. It looked…awful. Let's just say it wasn't my best beauty moment. Lesson learned: Always swatch online before buying! Even if the colors look gorgeous in photos, you never really know until you've tried them on yourself.

rhode's "Peaches" and "Melody" – My Holy Grail Shades

Luckily, I didn't give up. I went back online, did some more research (obviously!), and finally found my perfect matches: "Peaches" and "Melody." Peaches is a beautiful, everyday nude – think subtle, natural enhancement, perfect for a no-makeup makeup look. It's so moisturizing too, which is a huge plus for my chapped lips. Melody, on the other hand, is a gorgeous berry shade – perfect for evenings out or adding a pop of color to a more casual look. Both are super pigmented, long-lasting, and feel amazing on the lips.

Why Tate McRae Makes Perfect Sense for rhode

Honestly, the collaboration makes total sense. Tate McRae’s young, vibrant energy perfectly aligns with the rhode brand's aesthetic. She's got this cool, effortless style, and she's unapologetically herself – which is something I totally admire. The whole campaign feels authentic, not just some forced celebrity endorsement. It really speaks to the target audience: Gen Z and Millennial women who value both high-quality products and genuine representation.

Beyond the Lipstick: Building a Brand

The rhode campaign with Tate McRae isn't just about selling lipstick. It's about building a community. It’s about connecting with consumers on a deeper level, not just through the product, but through a shared appreciation for self-expression and authentic beauty. This is a great lesson for any brand wanting to succeed. Think about it: what are your consumers values, and how can you reflect and celebrate those values through your marketing?

My Final Thoughts (and Some Extra Tips)

I'm seriously obsessed with the rhode lipsticks – and the campaign! It was a bit of a bumpy ride for me personally, with the initial shade mishap, but I learned a valuable lesson about online swatching. And honestly, finding "Peaches" and "Melody" made it all worthwhile. They are seriously amazing. If you're thinking about trying them out, here's my advice:

• Check the shade range online first! This will save you a potential lipstick disaster.
• Read reviews! See what other people are saying about the shades and the formula.
• Don't be afraid to experiment! Try different shades to find what works best for you.

The rhode x Tate McRae campaign is more than just a pretty face; it's a testament to authentic brand building and successful influencer marketing. And, you know, some really great lipstick. Go grab yours! You won't regret it.